Take ‘Empire’ For Example…

Source: Vulture

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Empire Continues to Surge, Breaks On-Demand Record

“The #DripDrop don’t stop. Fox’s Empire is breaking ratings records — and not just the ones measured by Nielsen. Vulture has learned that the Lee Daniels–Danny Strong hip-hop soap opera has become the first TV show to rack up more than 1 million views on Comcast’s XFinity TV on-demand platform within a week of its linear TV debut…

…Last night’s episode saw the show grow its audience yet again, with preliminary Nielsen data showing Empire surging to roughly 14 million viewers and a 5.3 rating among viewers under 50. That’s up nearly 2 million viewers since the show broke the 1 million barrier on Xfinity. And among viewers under 50, Empire last night scored the highest-rated regularly scheduled episode of any broadcast network drama since Grey’s Anatomy in September 2010. Overall, Fox says Empire is on pace to be broadcast TV’s fastest-growing drama since the first season of House, in 2004. You can almost hear Fox execs counting those dollar dollar bills, y’all…” 

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