Source: Hollywood Reporter
Diverse Casts Deliver Higher Ratings, Bigger Box Office: Study (Exclusive)
Hollywood’s racial and gender diversity is increasing. But it’s not increasing quickly enough, says Darnell Hunt, lead author of the second annual Hollywood Diversity Report by UCLA’s Ralph J. Bunche Center for African American Studies, set for release Feb. 25. “Hollywood is not progressing at the same rate as America is diversifying,” says Hunt, the center’s director and a sociology professor. The U.S. population is about 40 percent minority and slightly more than half female, but, in news to no one, women and minorities are represented onscreen and behind the camera in drastically lesser proportions, the study indicates.
The problem isn’t audiences: During the years the study surveys — 2012 and 2013 — viewers preferred films and television shows with moderately diverse casts, according to Nielsen ratings and box-office reports. “Audiences, regardless of their race, are clamoring for more diverse content,” says co-author Ana-Christina Ramon.
The study blames the lack of diversity on agencies, guilds, studios and networks — “an industry culture that routinely devalues the talent of minorities and women,” reads the report. (Complete article at the source.)