Always’ ‘Like a Girl’ Superbowl Campaign

Source: Always, YouTube, YouTube, YouTube, YouTube

The original ad in 2014 showed that to act ‘like a girl’ was considered an insult to males and older women. An uplifting ending showed young girls were not yet indoctrinated with this negative perception. It highlighted results from a study showing girls’ self-confidence drops around puberty. This was the SuperBowl version:

In the next ad, 15-year old quarterback Karlie Harmon interviewed Seahawks and Patriots players on the sideline:

Then Karlie interviewed female sports reporters:

Meet the director, Lauren Greenfield:

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