The Effect of Ryan Gosling Feminist Memes on Feminist Identification and Endorsement of Feminist Beliefs
Hey girl, Ryan Gosling is changing views on feminism… University of Saskatchewan PhD students Sarah Sangster and Linzi Williamson have researched the impact the images of the Canadian actor that feature a feminist quote have on people.
“… we really wondered as well as being cute and funny, are they a real persuasive device?” said Sangster… So they showed a group of people the Gosling meme and found that they had a significantly higher endorsement of feminist beliefs than the controlled group. The study also concluded that it was more pronounced in men.
What both took away from the study was that looking at a lighter subject matter has merit.