Hope & Grace

Source: NY Times

hope & grace

Beauty Brand Creates Campaign to Combat Mental Illness

NEARLY 40,000 Americans commit suicide annually, about the same number that die from breast cancer. But while countless brands adopt pink packaging to raise awareness during Breast Cancer Awareness Month in October, corporate support for mental illness, the cause of most suicides, is decidedly scant.

Now Philosophy, the beauty brand owned by Coty, is introducing an effort to raise a projected $10 million over the next five years to combat mental illness. The Hope & Grace Initiative will direct 1 percent of sales of products throughout the brand’s skin care and fragrance lines to mental health charities, with a special focus on issues that particularly affect women, like postpartum depression and psychological trauma linked to domestic abuse. Grants typically will be about $25,000, with preference given to community-based programs. (Continued at the source.)

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